Selected work

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Explore concise summaries of my healthcare and pharmaceutical strategy work, then download the complete visual case study for a closer look.

09 downloadable case studiesHealthcare · Pharma · HCP engagement
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01

Patient experience · Pediatric engagement

Dolo Pediatric Gamification Initiative

A child-friendly gamification tool transformed pediatric clinic waiting time into a calmer, more positive experience for children, parents and doctors.

My rolePatient engagement strategy · Digital touchpoint design
  • 7 pediatric SKUs
  • 2 lakh+ children engaged
  • Pan-India clinic activation
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02

AI utility · HCP workflow

AI-Assisted Allergy Assessment

An AI-assisted symptom assessment application helped allergy clinics standardize severity evaluation, support clinical workflow and build a useful digital ecosystem around a 15-SKU portfolio.

My roleDigital ecosystem strategy · HCP engagement
  • 5,161 doctors and clinics
  • 55,839 assessments
  • 7,287 allergy camps
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03

Research · HCP engagement strategy

Urinary Alkalizer HCP Engagement Strategy

Category research and prescriber segmentation created a clear engagement foundation for urinary alkalizers across multiple conditions and medical specialties.

My roleCategory research · HCP segmentation · Content planning
  • 4 priority HCP segments
  • Condition-led content
  • Specialty-specific messaging
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04

Women’s health · Community engagement

Vidhita Doctor-Moderated Women’s Health Community

A doctor-moderated digital community connected women with credible health education, expert guidance and consultation access across sensitive and often fragmented health topics.

My roleDigital ecosystem strategy · HCP onboarding · Community engagement · Patient journey design
  • 70+ gynaecologists onboarded
  • 700+ consultations generated
  • 3× prescription growth
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05

E-commerce · Seasonal activation

Caripill E-commerce Growth

Dengue-awareness content and high-intent placements on Tata 1mg and Apollo Pharmacy turned a seasonal health conversation into a measurable digital sales channel.

My roleE-commerce placements · Platform promotion · Campaign coordination
  • ₹2.5 lakh+ monthly sales per platform
  • Tata 1mg and Apollo Pharmacy
  • Winter season 2025
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06

Genomics · Owned media

Genomics Gupshup Podcast

An expert-led podcast translated complex genomics into accessible healthcare stories, building an owned educational media property across YouTube and Spotify.

My roleContent strategy · Guest and topic planning · Podcast distribution · Organic growth
  • 5,716 plays
  • YouTube and Spotify distribution
  • Reusable educational content library
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07

Genomics · Lead generation

DNA Self-Assessment Lead Magnet

An interactive, science-backed self-assessment simplified DNA test selection while educating users, building trust and capturing high-intent leads through a personalized journey.

My roleLead-magnet strategy · User journey design · Conversion content
  • 17,777+ leads in 7 months
  • 45%+ completion rate
  • 38%+ lead conversion rate
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08

SEO · AEO · GEO transformation

Microbiome Insights Service-Page Transformation

A content and experience redesign shifted a technical microbiome service page from broad information to intent-led, use-case-driven communication with stronger discovery and conversion signals.

My roleContent architecture · SEO, AEO and GEO analysis · User-journey optimization
  • 2023 vs 2025 comparison
  • Stronger intent and entity signals
  • Shorter conversion pathway
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09

D2C skincare · Digital commerce

Sparkel Expert-Led Commerce Ecosystem

An expert-led skincare ecosystem connected consultation, personalized recommendations, social content, regional activation and multi-platform commerce to move consumers from concern to purchase.

My roleDigital brand growth · Marketplace listing · Quick-commerce expansion · Regional campaign strategy
  • 7,000 organic consultation leads
  • 3,500 consultation-led purchases
  • 50% lead-to-purchase conversion

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